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Children's Web Sites: Advertisements and Marketing

Visit 5 Web sites that are designed to appeal to children. Examine the types of advertisements and other forms of marketing communications you see there. Are they appropriate for the age group for which the site is targeted? Do you see any advertisements that you think are inappropriate? Does the site comply with COPPA (Children's Online Privacy Protection)? Prepare a short report detailing your findings.

Solution Preview

The Children's Online Privacy Protection Act of 1998 (COPPA) is a United States federal law which is applicable on the online collection of personal information by persons or entities under U.S. jurisdiction from children under 13 years of age. It details what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children's privacy and safety online including restrictions on the marketing to those under 13.

Who Must Comply:
1) Any commercial website directed to children under 13 that collects personal information ...

Solution Summary

This response discusses the types of advertising and marketing communications on sites for children. It also discusses whether these advertisements are appropriate and if they comply with COPPA.

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