Marketing Sports Products
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Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? Use specific details and examples to support your discussion
Locate two Web sites for the same sport: one for women and one for men (e. g., women's basketball and men's basketball). Comment on differences, if any, in how these sites market to spectators of the sport.
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This solution discusses two advertisements for sports products that compete directly with one another. Also, the solution locates two Web sites for the same sport.
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Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? Use specific details and examples to support your discussion.
I selected the Newton "60 Days of Better" advertisement (http://www.newtonrunning.com/60daysofbetter) and the Nike Tim Tebow running shoe advertisement (http://www.tauntr.com/content/nikes-print-ad-tim-tebow-shoe-line). Both advertisements feature sport shoes that retail in excess of $150.00; however, they are targeted at different customers. The Newton ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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