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Marketing Sports Products

Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? Use specific details and examples to support your discussion

Locate two Web sites for the same sportâ?" one for women and one for men (e. g., women's basketball and men's basketball). Comment on differences, if any, in how these sites market to spectators of the sport.

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Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? Use specific details and examples to support your discussion.

I selected the Newton "60 Days of Better" advertisement (http://www.newtonrunning.com/60daysofbetter) and the Nike Tim Tebow running shoe advertisement (http://www.tauntr.com/content/nikes-print-ad-tim-tebow-shoe-line). Both advertisements feature sport shoes that retail in excess of $150.00; however, they are targeted at different customers. The Newton ...

Solution Summary

This solution discusses two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. It compares how each product is segmented, targeted, and positioned. It points out if there are more differences or similarities in these market selection decisions. Specific details and examples to support the discussion

Also, the solution locates two Web sites for the same sport- one for women and one for men (e. g., women's basketball and men's basketball) and comments on differences, if any, in how these sites market to spectators of the sport.

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