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Pay-per-Click Search Engine Industry

Investigate the pay-per-click search engine industry. Examine companies such as Overture.com (the originator of the pay per click search engine) and its competitors. How do consumers benefit from pay-per click search engines? Be sure to visit http://www.payperclickanalyst.com/.

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Pay-per-Click engines appear to benefit advertisers or companies, rather than consumers (that is, unless the ads provide a benefit or discount to the clicker. Research shows that Pay per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, ...

Solution Summary

444 words look into Overture and other similar search engines to investigate the benefits possible in pay-per-click searching.