Purchase Solution

Paid placement and a top ranking

Not what you're looking for?

Ask Custom Question

Please help with the following problem.

What's the difference between a paid placement and a top ranking? How do companies get top rankings on big search engines like Google, Bing, Yahoo, etc.? Research the practice of tagging competitors so you rise to the top when potential customers search for your competitors. Is this ethical? Are companies doing this? Do a few searches for a specific company and see what competitors come up. Share some examples of what you find.

Purchase this Solution

Solution Summary

The following posting helps answer questions about paid placement and ranking. It shares some examples.

Solution Preview

Paid placement is when a company pays for their ad placement on major search engines. These paid placements could be bid for placement, which is the most common paid placement chosen. This type of paid placement is a pay per click type of placement. Each company bids to pay a pre-determined amount each time their ad is clicked on (SEOLogic, n.d.). The highest bidder will get the top spot in the search engines. This type is used by google ...

Purchase this Solution


Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.