The Difference Between Rankings and Ratings
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I am having difficulty with differentiating between ranking and rating in market research. I have a definition, "A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses." but I am not sure which one it is. Can someone clarify?
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Rating: A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses.
Ranking: A listing of items in a group, such as schools or sports teams, ...
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