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    The Difference Between Rankings and Ratings

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    I am having difficulty with differentiating between ranking and rating in market research. I have a definition, "A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses." but I am not sure which one it is. Can someone clarify?

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    https://brainmass.com/business/branding/difference-rankings-ratings-128955

    Solution Preview

    Rating: A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses.

    Ranking: A listing of items in a group, such as schools or sports teams, ...

    Solution Summary

    Short explanation with an example.

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