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Budget of 26,000 to Spend on a PR Campaign

I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2004 the Bahamas Island has been hit hard with bad weather (hurricane) our team wanted to bring business back to the island and attract tourist again. Our team also wants to bring growth and job opportunities back to the people of Bahamas. I need help with the campaign and answering these questions.

I Have a budget of 26,000
1. I Have to allocate the resources using the annual budget level
2. What type of Strategies will i use to to evaluate the effectiveness of the campaign.

Solution Preview

I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2004 the Bahamas Island has been hit hard with bad weather (hurricane) our team wanted to bring business back to the island and attract tourist again. Our team also wants to bring growth and job opportunities back to the people of Bahamas. I need help with the campaign and answering these questions.

I have a budget of 26,000
1. I have to allocate the resources using the annual budget level
Overview of Budgeting
Budgeting is one of the tools of the management control. Internal control programs are critical to any organization, because without it the results could be chaotic.
Functions of Budgeting:
- Will help maximize efficiency and minimize waste.
- To facilitate management and control.
- Effectiveness and efficiency of operations include the use of the entity's resources.

- Help in strategy implementation

Thus the advantages of budgeting are:
1. It helps in estimating and controlling the cost of the organization
2. It enables the participation of all levels of management.
3. It helps in implementation of strategy.
4. It accomplishes the coordination between the different functions of the organization
But the limitations can be:
1. It is a lengthy process and may delay decision-making.
2. It restricts the flexibility in an organization
3. It may become an end and the organization can miss opportunities

Case of Ocean City Gourmet

Target audiences as per the previous responses:

As part of the expansion plan, organization had launched restaurant in Bahamas. But the Bahamas was badly hit by hurricane. Thus we are again launching new promotions to promote the restaurant swiftly. Ours is a unique combination of high quality food, soothing ambience and warm hospitality which will invite guests to savor ...

Solution Summary

1314 words show how to allocate resources and make strategies for a budgeted PR campaign.

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