Data Analysis Design
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1. The data collected from the Likert scale in the survey will be averaged and standard deviation found to get an overall idea of the attitudes of the respondents towards Coca Cola COKE.
2. Next the item wise scores will be calculated for the ten items in the questionnaires. This will give a detailed description of the variables.
3. Finally I will conduct a factor analysis and extract three main factors that can be used to improve customer attitudes and brand loyalty.
The Assignment guidelines:
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks: See attached file for full problem description.
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Create your data analysis design
1. The data collected from the Likert scale in the survey will be averaged and standard deviation found to get an overall idea of the attitudes of the respondents towards Coca Cola COKE.
1. The Likert like scale is a five point scale and once the negative items are reversed, the scores will be averaged.
2. Next the standard deviation that is the square root of the average of the squares of deviations about the mean on the set of data will be calculated. The calculation will be done on any statistical ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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