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Designing a Direct Mail Package

Design a direct mail package for my made up service Mike's Wings. This will be what the reader opens up in the mail and gets their attention to want to come and eat at Mike's Wings.

My company's name will be Mikes Wings - a sports bar. Mikes Wings will be the leading Wing restaurant in Atlanta, GA with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium wing dishes include hot with three different levels of flavor for your pleasure, mild to include honey barbecue and plain old southern fried wings. Mikes Wings also serves distinct salads, desserts, and beverages.

Mikes Wings' mission is to provide the customer the finest wing meal and dining experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

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The way that a direct mail campaign gets noticed if it brings value to the client. A simple flyer won't cut it, it will get thrown out. This will result in waisted money and time and effort.

So what will bring value to the client?
- 2 for 1 coupons - bring a friend and only pay for one meal
- free beer with purchase
- free dipping sauce with purchase of wings
- free refills on pop
- coupon for free surprise gift ...

Solution Summary

Designing a direct mail package for Mike's Wings.