Research and discuss the theory of "needs"
Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the Library's full-text databases.
Specify your target market. Provide a demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power.
Description of the product:
My company decided to develop a new bleaching cream. We wanted to make a product that was efficient in and affordable for patients. We developed an affordable and effective bleaching cream to sell to our patients. The medicine was safe for all skin types, and very effective. It is somewhat like a prescription medication can can be acquired with out the prescription.
The name of the product is the "Skin Wellness Center Bleaching Cream". There are many bleaching creams on the market that portray effectiveness, but none of the competitors can not prove it. Our product comes in a very attractive container, but serves a better purpose.
The medication is compounded by a pharmacist with our label attached. The medication is stronger than most prescription bleaching creams and patients are seeing better results on the medicine.
This product provides a dual purpose:
- The first is getting rid of unwanted pigmentation
- Also, helping with fine lines and wrinkles.
Our company will maintain strong growth as a provider of high quality medical care to our patients. We will strive to consistently be perceived as a dermatology office that is professional, and trustworthy. We will offer the product by meeting the objectives all the stakeholders of the organization.
Our vision is to become a market leader in the dermatology medical field by developing a long list of satisfied customers who will refer the company's products to the next generation of patients. We want to cater to the demand of the patient with effective and affordable medication.
We plan to have an annual growth rate of 20% greater than the previous year. We plan to establish high brand image of the bleaching cream to our patients and provide them with products at a reasonable cost.
Investigating new markets that meet our marketing criteria by providing products suitable to our economic and social climate and using eCommerce infrastructure to become low cost value added consumer marketing firm. We plan to increase our revenue through our cosmetic department. We will also allow our patients to order products electronically from our office.
We are planning to become one of the top three organizations in this segment in one year. We will target our customers by the 'needs approach'. The concept of need will be perfectly applied to our target market. Our main grounds of introducing this unique concept and product line are to address the problem faced by patients with unwanted pigmentation. The problem or need to manage healthy looking skin is being answered in the best possible way by our product. Even though there are alternatives available in the markets to address the problem, none of these products have been able to address the need of afford ability for everyone. We have tried to launch the bleaching cream by informing our patients that addresses their special needs and wants in the best possible and convenient way that provides a solution to patients' satisfaction. The company which will be able to provide maximum consumer satisfaction and maximum possible solution to consumer needs and wants will be able to sustain in this competitive arena.
The first thing that I will talk about is a target audience.
It is critical for marketers to segment the population to find people who will be interested in your product. The entire population is vast, and not everyone will be interested in this bleaching cream. Therefore, it would be worthless for the marketing department to assume that everyone would want to use the cream. Most men would not be interested in the cream, young children and older individuals as well would probably not touch it.
So the key is really to find a nice specific target audience that would be interested in the skin bleach.
But before this, lets look at theory of needs to see where this skin bleach would fit in.
One of the best theory of needs is ...
This posting provides and in-depth discussion of a bleaching cream. It then looks at the product with respect to the theory of need, and connects this to the product's target audience. The posting also looks at consumer buying process. It concludes with a journal article on consumer behavior in cosmetics.