Purchase Solution

Starbucks and the 5P's of marketing

Not what you're looking for?

Ask Custom Question

I'm asked to write a paper and needed help on how to approach the assignment.
I would like to write about Starbucks Inc. here's the question. I want to know where can I find specific answers to these questions.

Marketing Mix Paper
Using information from at least three different sources, prepare a 1,400-1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists

Thanks.

Purchase this Solution
Solution Summary

NOTE: this posting provides info on how to write a paper, it does NOT contain an essay.

This posting looks at starbucks's and the 5'Ps of marketing

Solution Preview

Hi,
Welcome to brainmass! I will be glad to help you! I can't actually write the paper for you, but I can guide you and provide you with enough info to writ the paper on your own.

There are actually 5 Ps - I am adding in people since it helps determine your promotion.
The 5 Ps are:
Product
Place (distribution)
People (audience)
Promotion
Price.

I will explain how all of these 5 items in the marketing mix are interconnected. "People" essentially dictates place and promotional tactics. People are also be attracted to certain products, which is why there are different segments of individuals who will be interesting in trying your product.

When describing "people" these questions should be answered: Have consumers seen or heard of our new product? Who should we be targeting? How should we be marketing our product?

It is very important to educate your clients of your product, and to create a need for them. How can you do this - first you need to know who you clients are. This is one of the first steps in the marketing mix, since you got to understand who you are selling to, and create a marketing campaign that will target these individuals. You need to firstly conduct market research to see who will like your product. If you are selling a new type of coffee drink for example, you might assume that your target audience would be college students, but then you might find that there is an alternative target audience who would be interested in the product such as business men or stay at home mothers.

Once you know who would buy your product, you then have to teach them about it by promoting or marketing them in locations that will attract their attention. To reach moms you could put an ad in a parenting magazine. Place a radio ad on a local college radio station or book space in ...

Purchase this Solution
Free BrainMass Quizzes
Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Basics of corporate finance

These questions will test you on your knowledge of finance.

View More Free Quizzes
Related BrainMass Solutions

  • Team Life Cycle

    Another example could be with the Pattern element of the 5P's and the Performing stage of the team life cycle.

  • The 5p's of Operation Management in the Hospital Setting.

    90566 The 5p's of Operation management How are the 5p's are used in a hospital setting?

  • Marketing Mix Question

    These Ps are quite essential for developing a marketing strategy of any organization (Perreault & McCarthy, 2004). This paper will help to understand the elements of marketing mix and their impact on the marketing strategies Starbucks.

  • Starbucks' Problems

    Marketing Strategy Subject: Starbucks, Inc. Length: 3 - 5 pages, double-spaced. Everyone knows Starbucks, the home of the $10 cup of coffee. That's awfully simplistic for Starbucks regulars.

  • Marketing Strategy for Starbucks

    The importance of these marketing research approaches paves the way to the best marketing strategy and tactics that has made Starbucks one of the best companies in the world. Reference: http://www.echeat.com/essay.php?

  • Product life cycle

    Starbucks freshly prepared coffee marketing will consist of improving the quality of coffee, maintain its prices, and search actively for new and lucrative venues for its vans.

  • Marketing plan

    The attached file will introduce the brand, give a SWOT analysis, the current Marketing Mix (5P's) that exist for Tiffany.

  • International Marketing and Starbucks

    The basic elements that must be considered for developing and marketing products will also be discussed.// Fundamentals of International Markets International marketing involves all the activities that form the part of domestic marketing.

  • Describe the marketing mix (product, place, price, and promotion) for Starbucks

    280914 Describing the Marketing Mix for Starbucks Describe the elements of the marketing mix (product, place, price, and promotion).

View More Related Solutions