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    Societal Marketing

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    Please help with the following problem.

    Would Sprint's Red Razor or Verizon's Hope-line program where they provide funds from the sale of refurbished phones for victims of domestic violence and awareness of the cause as well as linking individuals to the hotline through their phone with a specific code? Both industries not only listened to their customers wants and needs for their network, phones, and plans but also instituted community outreach programs as a means to show they are a socially responsibility organization and include it within their marketing aspects of their organization?

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    Solution Preview

    Yes, such programs by Sprint and Verizon is indeed an effort by them to become socially responsible by contributing to their communities and in the process, enhance their corporate image in the eyes of numerous stakeholders such as shareholders and customers as well as the society and the public authorities.

    By integrating such ...

    Solution Summary

    The following posting helps with a problem regarding Sprint's Red Razor or Verizon's Hope-in-line program.