Choose a Fortune 500 company: Read and analyze press releases
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Choose a Fortune 500 company and visit its website. Search for Press Releases and read two or three of them. Take notes on the following:
- What is the general context of the Press Release (PR)?
- What was accomplished in the communication? Consider more than just the obvious message.
- Were the press releases related in any way to each other or to major news or industry trends occurring at that time?
- Did the company send a consistent and coherent message?
List references used.
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Company selected: Mohawk Industries (Fortune rank 327)
Company website: http://www.mohawkind.com/
- What is the general context of the Press Release (PR)?
The press releases were as standard announcements of earnings. This is to say that they were presented at regular intervals and, ostensibly, were there to convey some hard numbers to (potential) investors. However, the announcements were also Mohawk's quarterly chance for direct spin-control.
- What was accomplished in the communication? Consider more than just the obvious message.
The focus of the communication was to portray the company in a strong light - encouraging ...
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