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Information search on Lexus and the luxury car market

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While conducting marketing research about LEXUS:
Conduct an information search on the luxury car market. It should be an updated information such as current market share, future trend... etc,
Provide a luxury car market review to support the attached article.

Restrict area:
1. Luxury car in the market share (current) ,
2. Luxury market share between brand
3. Future trend of Luxury car

Q: How would you conduct an Internet search for information on the luxury car market?

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Solution Summary

This posting provides market research for the luxury car market with specific focus on Lexus.

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Luxury car market is one of the most competitive markets in the world. Automobile manufacturers are usually trying to win over consumers with advertising, specials, more standard features, better standard features, better build quality, cheaper car prices, and generally offering more value for their luxury cars. This market is also international, but not all of the manufacturers participate internationally. Cadillac, Lincoln, Acura, Infiniti, and Lexus all compete locally only in the United States whereas BMW, Audi, and Mercedes-Benz compete internationally in Europe, Asia, and other parts of the globe. This market is described as an oligopoly. Luxury car market share increases with time, income and the price of gasoline.
We can analyze luxury cars in four different segments. These are entry-level luxury segment, mid-luxury segment, high-end luxury segment, and ultra-luxury segment.

Entry-level luxury segment forms the beginning classification of the luxury vehicles. The competition in this segment is fierce and includes vehicles a price between the range of $29,000 and $36,000, a relatively high degree of comfort and is manufactured by luxury brand. Entry-level luxury vehicles mayhave upgrades which put them into the class above them. For example, while ...

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Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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