Channel strategy
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Give an example of an organization that has effectively utilized place or distribution strategies to create a competitive advantage. Be sure to include facts that support the choice of organizations.
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Solution Summary
This gives an example of channel strategy to create a competitive advantage.
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A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.
Dell has effectively used the distribution strategy by having internet and ecommerce as its main elements to create competivie advantage. Internet as channel of distribution has follwing advantages:
* The Internet has a geographically disperse market.
* The main benefit of the Internet is that niche products reach a wider audience e.g. Scottish Salmon direct from an Inverness fishery.
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