Explore BrainMass

Explore BrainMass

    Types of Market segmentation

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.

    © BrainMass Inc. brainmass.com June 3, 2020, 7:25 pm ad1c9bdddf
    https://brainmass.com/business/marketing/types-of-market-segmentation-97726

    Solution Preview

    Market segmentation

    Market segmentation is a process of dividing the overall potential market for their products into smaller groups with similar needs and wants so that the company can better develop effective marketing strategies.
    Thus segmentation involves classifying the market on various parameters such as flavor, age, region etc.

    Example OF TARGET

    Segmentation on the basis of Location and Area:

    The company is using different format of stores at different location to satisfy different type of needs:

    ? Urban stores
    These are the stores targeted only for the urban cities.

    ? Hypermarkets
    They are located in the bigger locations and named it as SuperTarget .
    They are about 175,000 square feet (16,000 m²). They carry everything a Target or a Target Greatland does in addition to a grocery store, including produce, deli, meats, liquor, and baked goods. Many SuperTargets also feature a Starbucks coffee shop, a Pizza Hut Express, a Wells Fargo Bank, portrait studio, and an optical store.

    Target Stores

    Target stores are generally ...

    Solution Summary

    This explains the varipus types of Market segmentation supported by examples

    $2.19

    ADVERTISEMENT