Segmenting the Market According to Segmentation Bases

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A family restaurant franchise is designed to serve families. However, it may also serve retired couples and various groups, such as bowling teams, sports teams and clubs. I would segment the market in the following way.

Families with young children

Families with teens

Families with college students

Sports teams

Special interest groups

Seniors and senior couples

Though families may be segmented by socioeconomic groups, it is far better to segment families, based on the ages of their children. Specific age groups of children prefer different types of foods. It is simpler to reach children of each age group ...