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Response to Vice President for justifying expenses

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You have recently obtained your M.B.A., and have been hired by a company other than the one you now work for in a "fast-track to management" program. You are still a relatively junior person. Your education has taught you the value of PLC, SWOT, Core competencies, and virtually every market research technique ever invented. Your analysis shows that it is likely that a competitor will soon introduce a product that will hurt your market position. You have a way to prevent this from happening. You present your case in a highly convincing manner. The Senior Vice President for Marketing & Sales responds, "That's all very interesting, but I talk to our key customers every day, and they absolutely love our product. There is no reason at all to go to the expense of the changes you suggest." How would you respond? Would your response be significantly different if you were in a more senior position in the company?

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Solution Summary

I would respond to this in a very tactical manner so as to encounter the situation with ease by not arguing with the senior management and effectively pointing out the necessity for desired changes.

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I would respond to this in a very tactical manner so as to encounter the situation with ease by not arguing with the senior management and effectively pointing out the necessity for desired changes.

I will start explaining about the "boiled frog phenomenon" in business, which is related to the fact that how organizations are not ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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