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Perceptual Map in Marketing

I was asked to do an online simulation of "Using Perceptual Maps in Marketing and then answer these questions as if I had my own industry. I have a general idea of what is needed but would like confirmation I am on the right track.

1. What would a perceptual map of your own industry look like? Where would you go to get data for your industry?

2. Whar are some events that will dictate that a perceptual map cannot be used?

3. Is the repositioning of the product in the simulation as you had expected it to be?

Please detailed in your answers if you are able to assist.

Solution Preview

The perceptual map of home delivery meat industry would be more like a perceptual map of ideal points and clusters because there are more than two dimensions, which makes it difficult and consudion to draw two dimension perceptual maps. It is best to plot the ideal combinations of two dimensions perceive by the consumer.

Student: please visit the following link to know more about perceptual map of points and ...

Solution Summary

Perceptual Map in Marketing for a home delivery meat company.

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