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Buddy Media and its competitors

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Attempt to determine what key parameters would be most valuable to create a perceptual map for social media management companies such as buddy media. Can you offer any suggestions and how you might choose to map this industry? I am also trying to identify any clever entrepreneurial tactics that Buddy Media used to aid in their rapid growth and popularity-or suggested tactics for future growth.

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The response addresses the queries posted in 296 words with references.

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The response addresses the queries posted in 296 words with references.

This assignment consists of perceptual mapping of the social media company called Buddy Media. The paper will discuss the key parameters, which are most valuable to create a perceptual map for social media management companies.

Perceptual mapping is a technique involving diagrammatic approach used by the marketers to display the perceptions of customers or potential customers on some product or service. The ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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