Perceptual Maps

Solution Preview

Please refer to file response attached, which is also presented below. I attached one other source as well. I hope this helps and take care.
RESPONSE:

1. What are some events, which dictate that a perceptual map cannot be used?

I do not know of any circumstances where a perceptual map cannot be used. Every company has product to market, competitors, and customers. Every manger is capable and should research the market place, both the competition and the customers. There may be some, but from my research and knowledge, I do not know of any circumstances where a perceptual map cannot be used.

2. Where would you get data for a perceptual map?

Perceptual mapping is ...