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    Joint-Space Perceptual Maps

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    Explain why joint-space perceptual maps have advantages over other types of perceptual maps. Explain what basis the part-worth in a conjoint analysis as assigned to attribute level.

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    - Explain why joint-space perceptual maps have advantages over other types of perceptual maps

    Joint-space perceptual maps have advantages over other types of perceptual maps in comparison:

    - Perceptual Maps use Similarity-based methods and Attribute-based methods.
    - Preference Maps use the Ideal-point model (unfolding model) and Vector model.

    - Joint-Space maps incorporates External analysis (using PREFMAP-3), and Simple maps (using modified perceptual mapping methods). Although perceptual mapping gives reliable pictures for relative positions of competing brands of the target consumer, joint-space maps have the advantage to plot positions of brands as perceived at ...

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    This solution discusses joint-space perceptual maps.

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