Joint-Space Perceptual Maps
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Explain why joint-space perceptual maps have advantages over other types of perceptual maps. Explain what basis the part-worth in a conjoint analysis as assigned to attribute level.
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This solution discusses joint-space perceptual maps.
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- Explain why joint-space perceptual maps have advantages over other types of perceptual maps
Joint-space perceptual maps have advantages over other types of perceptual maps in comparison:
- Perceptual Maps use Similarity-based methods and Attribute-based methods.
- Preference Maps use the Ideal-point model (unfolding model) and Vector model.
- Joint-Space maps incorporates External analysis (using PREFMAP-3), and Simple maps (using modified perceptual mapping methods). Although perceptual mapping gives reliable pictures for relative positions of competing brands of the target consumer, joint-space maps have the advantage to plot positions of brands as perceived at ...
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