Explore BrainMass
Share

Competitive intelligence consulting firms

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Assume you are an established manufacturer of an industrial product (as opposed to a consumer product). You are thinking about opening distribution channels in foreign markets, and maybe even establishing an overseas office..

1) Search the web and list two competitive intelligence consulting firms that you will recommend to your VP to help you better understand the 'lay of the land' (include the URL).

2) Explain the features of the firms that attract you (ignore price...assume you have deep pockets
--------------------------------------------------------------------------------------------
I remember a commercial that said that 90% of the cars produced by a particular company were still on U.S. roads. That sounds like great longevity.

But, does it still sound as good if you know that 95% of the firm's cars were sold in the last 3 years?

Another example: 3 out of 4 dentist reccommend it. That makes you think that most dentist reccommend the product.

1.) Do you know of any other examples of data being used inappropriately?

© BrainMass Inc. brainmass.com October 24, 2018, 7:14 pm ad1c9bdddf
https://brainmass.com/business/marketing/competitive-intelligence-consulting-firms-61629

Solution Preview

Competitive intelligence firms:

1) Cipher systems (http://www.cipher-sys.com/index.asp)

Features that attract me: The company's extensive tecnology focus is impressive. Also, the promoter's and management profile also suggest about the quality of their services. They have in depth experience in a wide range of industry as well.

2) Frost & Sullivan (http://www.frost.com/prod/servlet/frost-home.pag)

Features that attract me: ...

Solution Summary

The company's extensive tecnology focus is impressive. Also, the promoter's and management profile also suggest about the quality of their services. They have in depth experience in a wide range of industry as well.

$2.19
See Also This Related BrainMass Solution

Strategic Management - Hewlett-Packard Co.

External Environment Analysis for Hewlett-Packard Company -- computer and peripheral manufacturing in the United States.
Discuss the external business environment.

â?¢ Analyze the external business market and its influence on the firmâ??s strategic business continuity plan.
â?¢ Include analysis of general, industry, and competitor environments.
â?¢ Explain the role of business ethics in gathering competitor intelligence.

View Full Posting Details