Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
Here are some examples of recent television advertisements that were effective:
Most notable is McDonald's. Someone finally embraced the disturbing nature of the fast food chain's 43-year-old mascot, Ronald McDonald. I never was too fond of clowns (bad early circus experience) and they still sort of scare me. So I'd much rather see an inanimate Ronald sitting stone-still on a bench than jumping around, spreading his discomforting joy to children of all ages. Perhaps Ronnie is learning from the King that you have to keep an air of mystery about you to earn some respect. And he does just that in a fresh campaign from TBWAChiatDay. In this series, Ronald doesn't move, doesn't talk and, thankfully-even though 'tis the season-doesn't participate in any Olympics-style sporting events. (I'm still trying to wipe out those visuals from my memory!) Instead, the characters who join him on the bench tell his story by telling their own. Surprisingly, only one follows McDonald's accustomed sentimental style-a young boy sits next to the clown on a cold, snowy day and offers up his scarf. But my favorites take the character to an odder reality (where he probably belongs). In one, a man in a hamster costume has a heart-to-heart with him, and in another, a Sasquatch sits next to him in the middle of the woods (who keeps moving the bench, I wonder?) and carries on a conversation in guttural language. In our Best Spots selection, a Ronald look-alike takes the ...