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Could you define each broad forms of objectives and give an example of a specific objective that might be accomplished by the advertiser should she choose the general objective form.

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The solution defines a broad form of objects and gives an example.

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Based on how I am reading your question, I am interpreting it to mean that you want the objectives of advertising explained to you.

An advertising goal (objective) is a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time. For example, to increase among 30 million homemakers who own automatic washers, the number who identify brand X as a low sudsing detergent and who are persuaded that it gets clothes ...

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