Four trends in the natural environment
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You are the marketing director for a small manufacturer of silver and gold jewelry that does business in the United States and in Western Europe. Discuss how the four trends in the natural environment will produce opportunities and threats for your company.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214. (L-MBA)
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This discusses the four trends in the natural environment that will produce opportunities and threats
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The four trends in the natural environment will produce opportunities and threats for your company.
1. Raw material availability
IF the raw material for the jewelry like gold and silver are not readily available then it can be threat to the organization. ...
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