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Competition of Cooking Videos

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1) Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range. She has explained to friends that she has no competition because there are no cooking instructional videotapes currently on the market. Respond to Solomon's statement.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.

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Solution Summary

Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range. She has explained to friends that she has no competition because there are no cooking instructional videotapes currently on the market. Respond to Solomon's statement.

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Even though Salmon does not have direct competition from any company due to absence of cooking instructional videotapes in the market, her business can certainly be affected from substitute products/services such as from providers of home cooking classes which can become alternative to Salmon's products in the market.

Further, since there are no barriers to entry in the market, ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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