Purchase Solution

Marketing exercise

Not what you're looking for?

Ask Custom Question

For the last five years, Techno-Aide, a medical imaging industry specialty products company, has been engaged in occasional exporting, but it believes there are a lot of international manufacturing companies that could use its technology. Discuss the four options the manufacturer has for direct exporting.

Philip Kotler, Marketing Managemet - Level MBA

Purchase this Solution
Solution Preview

Hi there,

Direct exporting practices generally require greater initial outlays of funds, personnel, and other resources, and they are generally regarded as riskier in nature than indirect exporting options. But direct exporting can also be a tremendously profitable practice. It basically requires businesses to find a foreign buyer for its products and make all arrangements to deliver those goods to the buyer.

There are four primary methods of direct exporting, each of which entails doing business with a different element of the international business world. The simplest option if you are a small business owner is simply to export your product line directly to the ...

Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

View More Free Quizzes
Related BrainMass Solutions

  • Promotion Strategies: Exercise Equipment and Airline Flights

    Marketing Communications Terence Shimp, J.

  • Advertising and Target Marketing

    The expert examines advertising and target marketing. The different kinds of attitudes are examined for advertising.

  • Marketing an Oxymoron

    543612 Marketing an Oxymoron Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..."

  • International Marketing Research for high-end exercise equipment for Eric

    285334 International Marketing Research for high-end exercise equipment for Eric Details: Eric has doubts that funds will be available to contract with an external research organization.

  • The Four P's of Marketing

    Those wanting to play games but not sacrifice cardio exercise will find this product fits well with their lifestyle. Nintendo Wii also offers exercise and yoga programs for those consumers who would like to get more from their exercise regime.

  • Fitness Software: Marketing Strategy

    589182 Fitness Software: Marketing Strategy Begin a marketing plan for a software program that gives customer specific diet plans and workout plans dependent upon the customer's personal fitness information and fitness goals in the profile provided.

  • Brenkert's Position in Marketing and the Vulnerable

    For example, Brenkert states that an individual that is overweight and doesn't get enough exercise could be susceptible to positive remarks or suggestions to exercise or adjust food intake habits. That doesn't make them vulnerable however.

  • Traditional Marketing vs. New Ethics, Diversity & Products

    For example, Brenkert states that an individual that is overweight and doesn't get enough exercise could be susceptible to positive remarks or suggestions to exercise or adjust food intake habits. That doesn't make them vulnerable however.

  • Flexible Budgets and Budget Estimates

    EXERCISE 23.12 Budget Estimates William George is the marketing manager at the Crunchy Cookie Company. Each quarter, he is responsible for submitting a sales forecast to be used in the formulation of the company's master budget.

  • Analyzing Buyer Behavior

    If marketing decisions were made without considering market research information being incorporated, then the marketing plans are bound to fail.

View More Related Solutions