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Advertising and Target Marketing

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Think about some recent advertisements you have seen on television or in magazines. Can you think of examples of ads that targeted different kinds of attitudes? How did they do so? Do you think the ad campaigns will be successful, given the types of attitudes that they are trying to change? Why or why not?

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The expert examines advertising and target marketing. The different kinds of attitudes are examined for advertising.

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I have seen a series of advertisements that have targeted individuals with complacent attitudes about healthy living, by promoting very easy and efficient dieting programs, as ...

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  • Master of Public Administration, North Carolina Central University
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