Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors affect consumers? What are some things that influence marketers? What influences consumers to buy a product? Discuss two products with which you are familiar. Select one product that is marketed toward you and one product that is marketed toward a different demographic. Have you ever bought a product that was not marketed towards your demographic? For example, Lucky Charms cereal is marketed towards children but you may buy it. The solution is formatted in an MS Word document and has 747 words.© BrainMass Inc. brainmass.com October 17, 2018, 1:54 am ad1c9bdddf
The four P's of Marketing.
The four P's of Marketing are:
Product - item or service being offered.
Price - How much will it cost, volume discounts?
Place - Market coverage, distribution.
Promotion - How will item or service be advertised?
Consumer item: Push Lawn mower (I chose this product because it has wide market appeal)
How the four P's of Marketing affect the appeal of a lawn mower:
Product: A push lawn mower.
This product appeals to:
1) Consumers who do not want to spend a lot of money on a lawn mower.
2) Environmentalists because it is a green item. No noise, gas, electricity, or pollution.
3) Exercise enthusiasts because it takes more work to use this item.
Pricing starts at about $100.00 and can go as high as $5,000. There is a push mower available for any budget.
This product can be sold and marketed anywhere in the continental United States. Those who own properties with lawns use lawn mowers. This item is best suited for grassy areas that do not contain tall grasses and consumers who do use this product recommend an area no larger than ...
The solution defines the Four P's of Marketing and selects a consumer item to dissect. The solution also includes information about target markets and purchasing beyond one's target market.
Random Variables Classification and Market Age
1.) Random Variables: Classification- Which of the following are continuous variables and which are discrete?
a.) Speed of an airplane
b.) Age of college professor chosen at random
c.) Number of books in the college bookstore
d.) Weight of a football player chosen at random
e.) Number of lightning strikes in Rock Mountain National Park on a given day
2.) Marketing Age- What is the age distribution of promotion-sensitive shoppers? A supermarket super shopper is defined as a shopper for whom at least 70% of the items purchased were on sale or purchased with a coupon. The following table is based on information taken from trends in the United States (Food Marketing Institute, Washington, D.C.).
3.) History: Florence Nightingale- What was the age distribution of nurses in Great Britain at the time of Florence Nightingale? Thanks to Florence Nightingale and the British census of 1851, we have the following information (based on data from the classic text Notes of Nursing, by Florence Nightingale). Note: In 1851 there was 25,466 nurses in Great Britain. Furthermore, Nightingale made a strict distinction between nurses and domestic servants.View Full Posting Details