The Four P's of Marketing
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Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors affect consumers? What are some things that influence marketers? What influences consumers to buy a product? Discuss two products with which you are familiar. Select one product that is marketed toward you and one product that is marketed toward a different demographic. Have you ever bought a product that was not marketed towards your demographic? For example, Lucky Charms cereal is marketed towards children but you may buy it. The solution is formatted in an MS Word document and has 747 words.
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Solution Summary
The solution defines the Four P's of Marketing and selects a consumer item to dissect. The solution also includes information about target markets and purchasing beyond one's target market.
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The four P's of Marketing.
The four P's of Marketing are:
Product - item or service being offered.
Price - How much will it cost, volume discounts?
Place - Market coverage, distribution.
Promotion - How will item or service be advertised?
Consumer item: Push Lawn mower (I chose this product because it has wide market appeal)
How the four P's of Marketing affect the appeal of a lawn mower:
Product: A push lawn mower.
This product appeals to:
1) Consumers who do not want to spend a lot of money on a lawn mower.
2) Environmentalists because it is a green item. No noise, gas, electricity, or pollution.
3) Exercise enthusiasts because it takes more work to use this item.
Price:
Pricing starts at about $100.00 and can go as high as $5,000. There is a push mower available for any budget.
Place:
This product can be sold and marketed anywhere in the continental United States. Those who own properties with lawns use lawn mowers. This item is best suited for grassy areas that do not contain tall grasses and consumers who do use this product recommend an area no larger than ...
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