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Marketing an Oxymoron

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Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketing claims based on your understanding of the Health & Safety protection laws like the Pure Food & Drug Act.

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Step 1

Truth in marketing is not an oxymoron. There are advertising laws, regulations, and standards that do not allow untrue advertising. Advertising should be legal, decent, honest and truthful. This is the legal requirement. The ICC International Code of Advertising Practices and ICC Revised Guidelines on Advertising and Marketing in the Internet should be followed in letter and spirit. The applicable laws, regulations, and rules to the country, ...

Solution Summary

The veracity in marketing claims are discussed step-by-step in this solution. The response also has the sources used.

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