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Consumer Value Migration

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Research reflects that there are five primary reasons for consumer Value Migration or Switching. Based on your expanding awareness of Customer Retention, what do you feel are the top five reasons prompting this phenomena. Please explain your choices.

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Research reflects that there are five primary reasons for consumer Value Migration or Switching. Based on your expanding awareness of Customer Retention, what do you feel are the top five reasons prompting this phenomena. Please explain your choices.

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The importance of customer retention has significantly grown over the last few years, primarily due to the fact that the organizations realize that the key to success in today's competitive business environment is to achieve highest possible customer customer satisfaction. Thus, customer retention becomes on the most critical goals for any business entity today. Let us see few important reasons which has prompted companies to adopt this phenomenon in a bigger manner:

1) Heightened competition in every industry has prompted marketeers to develop a strong and long list of satisfied customers and retain as many as possible for sustaining revenues, profitability and encountering competition in the long run. Companies have increasingly started realizing that the key to success is customer satisfaction and customer retention in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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