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Questionnaire Design - Ultralight Planes

Right out of school you get your dream job that relates to your favorite sport: You're the marketing manager for a small company that gives flying lessons in ultralight planes to college students. A summer intern shows you the questionnaire below. In terms of Figure 8-6, (i) identify the problem with each question and (ii) correct it. Note: Some questions may have more than one problem.

a. Have you ever flown in commercial airliners and in ultralight planes?
? Yes
? No

b. Why do you think ultralights are so much safer than hang gliders? __________________________________

c. At what age did you first know you liked to fly?
? Under 10
? 10 to 20
? 21 to 30
? Over 30

d. How much did you spend on recreational activities last year?
? $100 or less
? $101 to $400
? $401 to $800
? $801 to $1,200
? $1,201 to $1,600
? $1,600 or more

e. How much would you pay for ultralight flying lessons? _____________________________________________

f. Would you sign up for a class that met regularly?
? Yes
? No

Solution Preview

Right out of school you get your dream job that relates to your favorite sport: You're the marketing manager for a small company that gives flying lessons in ultralight planes to college students. A summer intern shows you the questionnaire below. In terms of Figure 8-6, (i) identify the problem with each question and (ii) correct it. Note: Some questions may have more than one problem.

a. Have you ever flown in commercial airliners and in ultralight planes?
? Yes
? No

This question is asking too much. Each item (if really necessary) should be queried separately."Have you ever ...

Solution Summary

Critique of questions in the problem.

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