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Marketing

Discussion One

Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for premixed infant formula among migrant farm workers in the southeastern United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.

1. What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.

Discussion Two

Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires.

2. What method of administration would you recommend? Why?

Solution Preview

1. What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.

Here are the problems I foresee occurring with this particular situation. One, this particular population will have no interest in infant formula. Two, the company ...

Solution Summary

This solution provided ways in which problems arise in the design and administration of the questionaire because of the unique nature of the population in question as well as a list of problems one foresees with solutions; what methods of administration one would recommend.

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