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Questionnaire design: art vs. logic

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In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:

Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and ingenuity of the researcher.

Do you agree with this statement? Why or why not?

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Solution Summary

This posting assesses the statement: Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and ingenuity of the researcher.

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I am a market researcher by profession, and there is nothing as far as the truth as this statement.

I would have to say that questionnaire design is more of a science then an art - it should be looked at in a more logical, computer programming way.

The goal of writing a survey is to get the unbiased and honest opinions of people. When asking them questions, you don't want to lead them on, change their opinions, influence them.. ...

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