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TOWARD DETERMINATI0N OF NEEDS AND WANTS OF RUNNING SHOES CUSTOMERS

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Group Portion;
The ABC Shoe Company has asked your team to create a design document of a running shoe that is based on the needs and wants of the consumer for the production department. You will need to determine how to effectively gather the customer needs and wants so that they can be translated into a design document for the production of the running shoe. Once you have determined how those needs and wants will be gathered, you will determine how to translate them to create a design document, which includes all of the functions that will need to occur to produce the design of that shoe. Complete the following:
Create a design document that includes the following:
At least 2 methods for gathering user requirements
An explanation for translating user needs into the design document requirements
A plan and design of the product using the business design strategy
A comparison and contrast of the service and product design
The format should include the following:
A method for gathering customer needs and wants and how they will be translated into a production design document
A product design document that includes all of the required functions to produce the shoe
Individual Portion of Group Project
Create a list of 5 questions that you would give to customers to determine their wants and needs regarding the running shoe. Your questions should be very thorough and be translatable to the design document so that the production department can manufacture the running shoe. Your paper should include an introduction for the customer, as well as a summary of the requirements as they will be given to the production department.
A numbered list of 5 questions that you would give customers to determine their wants and needs for the running shoe
An introduction and conclusion

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Solution Summary

Through this report, the production department was provided with research-related strategies that would be used as tools in gathering information that may manifest needs, wants, and preferences of buyers of running shoes. A descriptive research design was proposed. Towards this end, sample items in the survey questionnaire were made. Correspondingly, information that may be obtained through the survey questionnaire were translated into production requirements.

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TOWARD DETERMINATI0N OF NEEDS AND WANTS OF
RUNNING SHOES CUSTOMERS

INTRODUCTION
The production department aims to ensure that running shoes produced would satisfy the needs and wants of target customers. It is only through this that current customers will be retained and potential customers will be converted into actual buyers.
This planned research would help the production department in deciding the features of the product that must be maintained, those that must be enhanced, and others that must be modified.
RESEARCH DESIGN
This study would make use of a descriptive research design. Target customers of running shoes will be described in terms of their profile variables such as age, specific use of the shoes, average ...

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  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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