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Case Study V-3: "Nike's Global Women's Fitness Business: Driving Strategic Integration"

Case Study V-3: "Nike's Global Women's Fitness Business: Driving Strategic Integration"

•Identify what you see to be the major issues Nike faced in making the transition to a new business model. How did management address these issues? Select one of the issues and describe how you might have approached it differently.

•What do you see as the trade offs and challenges of going from a product-driven focus to a consumer focus?

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Case Study V-3: "Nike's Global Women's Fitness Business: Driving Strategic Integration"

First of all, let me begin by thanking you for choosing Brainmass for your educational needs. I think you will find that Brainmass will be beneficial to you now and in the future of your educational journey. I hope the information I provide you will assist you in your studies. I will restate each question in your response and provide my input under the question. All of my answers will be original and based upon my research and the information you have provided. Below is my input to each question:

Identify what you see to be the major issues Nike faced in making the transition to a new business model.

The major issues facing Nike in this transition were its focus on the product line, shifting to a consumer-driven approach, and the shift towards a non-traditional market segment that was being addressed by several of Nike's competitors. Nike is the leader in the athletic shoe industry. However, for many years their primary focus was ...

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The expert examines the driving strategic integrations for Nike's Global Women's Fitness Business.

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