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    Provide a description of your product/service and a brief history of the firm that produces your product/service. Describe and discuss the 4 Ps associated with your product/service.
    •Old 4 Ps: Product, Place, Promotion, Price
    •New 4 Ps: People, Processes, Programs, Performance

    Product: Christian Sneakers

    Below is the question that I have to respond to in essay form using the 4 P's:
    Describe and discuss the demographic trends associated with your product/service?

    Also needs the at least 3 references.

    Thanks

    © BrainMass Inc. brainmass.com December 24, 2021, 11:57 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/marketing-christian-sneakers-623192

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    http://www.christianshoes.com/

    Provide a description of your product/service and a brief history of the firm that produces your product/service. Describe and discuss the 4 Ps associated with your product/service.
    •Old 4 Ps: Product, Place, Promotion, Price
    •New 4 Ps: People, Processes, Programs, Performance
    Product: Christian Sneakers
    Below is the question that I have to respond to in essay form using the 4 P's:
    Describe and discuss the demographic trends associated with your product/service?

    First and foremost, the product that you are attempting to sell is a niche product as there are not many established markets for "Christian sneakers". Therefore, you must develop the necessary strategic approach to ensure that the specific needs of your target market, which I presume are "Christians" who identify with the religion of Christianity. To achieve this, you will need the most appealing product that is offered to consumers at affordable prices. Consumers will need to be able to access your product, which requires you to ensure that the product is available to consumers in easily accessible locations that are convenient for the customer. If consumers are to buy your product, they must first be aware of the product that is being offered, which is why promotional marketing that informs the consumer about the product, its availability, and price and place where it can be obtained must also be constructed.

    The most important facet of the process is product development, which must take into account the target market that the company seeks to reach. When analyzing the most effective strategy for developing a product, there are issues that must be addressed regarding quality, options, and what the brand wants to represent. The objective is to meet the expectations and desires of the target market by constructing the product to function and appear in accordance to their specific tastes and preferences.

    When developing a product, it's imperative to conduct market research on your target market to develop the most applicable to the audience you are seeking to garner attention and sales from. In this respect, the product should offer a niche appeal that is specific toward Christians and their religion. Therefore, it would be effective to put scripture verses on the soles of the shoes, inside the labels or on the outside of the shoes as this will represent their faith while inspiring them to overcome any challenges they may be experiencing by keeping their faith. An example of this type of shoe in limited capacity is Stephen Curry's shoe, which has on bible verse on the tongue of the sneaker.

    Although he is not specifically targeting Christians like your organization, he does offer a blueprint on how to implement Christianity into the marketing and production of a shoe by placing the religious innuendo on the labels of the shoe for customers to see. Because your customers are actually looking for inspiration through their chosen faith, this will give you more leeway than Curry in regard to actually marketing the product to Christians specifically while also impacting the ability to add even more spirituality to the shoe design.

    When determining the price, you must keep in mind the target audience, which is an audience who are modest and will not overpay for shoes. Therefore, you can charge a higher price because of the niche market aspect, but it must be within a reasonable amount of money as to not offend those you are attempting to reach. The Christian religion preaches humbleness and modesty, and therefore, the price should be modest and not too high. You also can't charge too low of a price as this will impact the ability for the organization to grow and reach other Christians outside of your region.

    To be in a niche market means that your product is only desired by a small portion of the population, and therefore, the product distribution can either be online or through a store. It would most likely be more effective to distribute the product online as owning a store that sells Christian shoes is not likely to generate enough "foot traffic" to justify the expenses and costs that accompany running a business full time. Therefore, consumers who want your niche product can access it through your website and through Christian community forums where music and other products are sold.

    This will also assist you in your promotional marketing as well as it allows you to market online to your Christian audience while utilizing Christian forums online and other websites to market your own product under the Christian banner as these sites typically work together within the small community of people who access these services. Therefore, when someone goes to buy a Christian CD online, they can also see your shoes are available or when they go to a Christian music store, they can see flyers, posters, and other printed material displaying your organizations' Christian beliefs and products.

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    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    © BrainMass Inc. brainmass.com December 24, 2021, 11:57 pm ad1c9bdddf>
    https://brainmass.com/business/the-marketing-mix/marketing-christian-sneakers-623192

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