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Marketing Crest Toothpaste

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List everything you know (cognition), feel (affect), and do (behavior) concerning Crest toothpaste. How could marketers identify your level of each of these factors?

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Solution Summary

This solution identifies several dimensions for marketing Crest toothpaste, such as what you know (cognition), feel (affect), and do (behavior) concerning Crest toothpaste, and how marketers could identify levels of each of these factors in consumers.

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1. List everything you know (cognition), feel (affect), and do (behavior) concerning Crest toothpaste.
This question is straightforward. It is asking you to list everything you know (cognition), feel (affect), and do (behavior) concerning Crest toothpaste.

For example,

a. What ...

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