Distribution Intensity Level
Not what you're looking for?
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.
Purchase this Solution
Solution Summary
This solution explains the correct distribution intensity level for each of the following products: (1) a Piaget watch (2) a Land Rover SUV (3) M&M candies (4) a special edition Barbie doll (5) Crest toothpaste.
Solution Preview
Piaget watches - exclusive
Land Rover - selective
M&M - intensive
Barbie dolls - selective
Toothpaste - intensive
The goods sold through intensive strategies, which include the toothpaste and the candy, are put through as many outlets as possible. The goal is to saturate the market ...
Purchase this Solution
Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Introduction to Finance
This quiz test introductory finance topics.