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Distribution Intensity Level

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Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.

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Solution Summary

This solution explains the correct distribution intensity level for each of the following products: (1) a Piaget watch (2) a Land Rover SUV (3) M&M candies (4) a special edition Barbie doll (5) Crest toothpaste.

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Piaget watches - exclusive

Land Rover - selective

M&M - intensive

Barbie dolls - selective

Toothpaste - intensive

The goods sold through intensive strategies, which include the toothpaste and the candy, are put through as many outlets as possible. The goal is to saturate the market ...

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