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Decide which distribution intensity level - intensive, selective, or exclusive - is used for the following products, and why? (a) Land Rover spot utility vehicles, (b) M & M's, (c) special edition Barbie dolls.

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Decide which distribution intensity level - intensive, selective, or exclusive - is used for the following products, and why? (a) Land Rover spot utility vehicles, (b) M & M's, (c) special edition Barbie dolls.

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Decide which distribution intensity level - intensive, selective, or exclusive - is used for the following products, and why? (a) Land Rover spot utility vehicles, (b) M & M's, (c) special edition Barbie dolls.

Solution:

Land Rover SUV: Exclusive distribution intensity level.
- The SUV's are distributed in a specific area, to specific locations (Land Rover dealers). The auto manufacturer has entered into agreement ...

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