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Marketing - Price and Margins

How does the price for your organization's product/service change as it goes through the life cycle? What is the rationale for this change? What happens to the margin generated during cycle?

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In the introduction stage, companies may use penetration pricing to capture more and more market share or high skim pricing to recover departmental costs.

In the growth stage, pricing is kept firm as the demand is increasing and ...

Solution Summary

How does the price for your organization's product/service change as it goes through the life cycle? What is the rationale for this change? What happens to the margin generated during cycle?

$2.19