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In terms of customer sales, channel sales, margins, profitability, and ratios, what financial objectives does your company use with respect to marketing? How would you adjust or change your organization's objectives? Why?

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In terms of customer sales, channel sales, margins, profitability, and ratios, what financial objectives does your company use with respect to marketing? How would you adjust or change your organization's objectives? Why?

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Some of the financial objectives used with respect to marketing are revenue growth, gross margins, market share, ratios like marketing expense to sales ratios, Return on Capital Employed ratio, stock turnover ratio, etc. The main overall financial objective related to marketing ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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