Explore BrainMass


Using marketing tactics and legal threats, IBM is actively trying to keep mail order retailers from selling its line of personal computers. IBM earns the same wholesale price regardless of whether its products are sold be a mail order or by a full-service retailer. Why then would IBM want to discourage mail order sales?

**Need about 2 paragraphs**

Solution Preview


I hope you are doing well. Please see my response below.

There are several reasons why IBM wants to discourage mail order sales. First, IBM may want to avoid channel conflict. The retailers might be ...

Solution Summary

The solution answers the question in 2 paragraphs as asked below. The answer is concise and to the point and does a good job of going over the response at a high level.