Purchase Solution

Pricing

Not what you're looking for?

Ask Custom Question

Using marketing tactics and legal threats, IBM is actively trying to keep mail order retailers from selling its line of personal computers. IBM earns the same wholesale price regardless of whether its products are sold be a mail order or by a full-service retailer. Why then would IBM want to discourage mail order sales?

**Need about 2 paragraphs**

Purchase this Solution

Solution Summary

The solution answers the question in 2 paragraphs as asked below. The answer is concise and to the point and does a good job of going over the response at a high level.

Solution Preview

Hello,

I hope you are doing well. Please see my response below.

There are several reasons why IBM wants to discourage mail order sales. First, IBM may want to avoid channel conflict. The retailers might be ...

Purchase this Solution


Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.