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    Marketing - Menu Pricing Evaluated (Pros and Cons)

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    Explain why perfect personalized pricing is typically more profitable than menu pricing. Why then do companies use menu pricing?

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    https://brainmass.com/economics/international-economies/evaluating-pros-cons-menu-pricing-428175

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    The three types of pricing typically used by businesses are: Personalized pricing, group pricing, and menu pricing (Miravete, 2005). Each of these pricing models is designed specifically to extract a targeted amount of revenue out of the consumer group based on specific spending statistical data that is used to determine the best pricing strategy to offer.

    Personalized pricing is used ...

    Solution Summary

    This solution explains why perfect personalized pricing is typically more profitable than menu pricing.

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