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Qualitative and Quantitative Business Metrics

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What is the difference between qualitative and quantitative business metrics? Cite two specific examples and identify at least two metrics you use each day.

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Solution Summary

This 220 word response provides an easily understandable discussion on qualitative and quantitative metrics and uses examples from the sales sector to identify how these metrics are commonly used. Both the pros and cons of these metrics are detailed.

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Qualitative business metrics do not depend on number or figures whereas quantitative business metrics depend on numerical figures. For example, a qualitative business metric for a sales/ marketing firm will be the increase/decrease in customer satisfaction levels whereas a quantitative metric will be the increase/decrease in sales/revenues or number of clients or even an ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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