Explore BrainMass

Explore BrainMass

    Qualitative and Quantitative Business Metrics

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What is the difference between qualitative and quantitative business metrics? Cite two specific examples and identify at least two metrics you use each day.

    © BrainMass Inc. brainmass.com March 4, 2021, 8:03 pm ad1c9bdddf

    Solution Preview

    Qualitative business metrics do not depend on number or figures whereas quantitative business metrics depend on numerical figures. For example, a qualitative business metric for a sales/ marketing firm will be the increase/decrease in customer satisfaction levels whereas a quantitative metric will be the increase/decrease in sales/revenues or number of clients or even an ...

    Solution Summary

    This 220 word response provides an easily understandable discussion on qualitative and quantitative metrics and uses examples from the sales sector to identify how these metrics are commonly used. Both the pros and cons of these metrics are detailed.