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Qualitative and Quantitative Analyses

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1. Describe qualitative analysis. What is it? How would you go about selecting a sample audience for a qualitative analysis project? What are the kinds of outcomes from qualitative analysis approaches? Provide two brief examples of qualitative analysis.

2. Describe quantitative analysis. What is it? How would you go about selecting a sample audience for a quantitative research study? What are the kinds of outcomes from quantitative analysis approaches? Provide two brief examples of quantitative analysis projects.

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Qualitative and quantitative studies are compared in 468 words in the solution, including sources.

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Qualitative

While most investors and analysts rely largely on quantitative measures, metrics such as the debt-to-equity and price-to-equity ratios, supplementing the analysis with qualitative analysis increases the insight into the company. Using qualitative factors will often give analysts an edge since key factors, such as management, does not show up in quantitative analysis.

To help you remember, qualitative = qualities of a company

Securities analysis that uses subjective judgment based on nonquantifiable information, such as management expertise, industry cycles, strength of research and development, and labor relations. This type of analysis technique is different than quantitative analysis, which focuses on numbers. The two techniques, however, will often be used together.

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