Purchase Solution

Sales Promotion and Advertising, Brand Value, Sender-Recievr

Not what you're looking for?

Ask Custom Question

What are primary differences between sales promotion and advertising?

Discuss some media and non-media marketing communications that are typically employed to increase customer interest, demand, and sales.

Does brand value always increase with increasing sales (of the product)? In this context discuss how discounts have the potential to affect (short term) sales and (long term) brand value.

With regard to the Sender-Receiver model of the communication process what steps can current organizations take to "listen and understand" or to get customers to "listen and understand"? What steps are taken by your own organization to elicit and act on customers' feedback?

Purchase this Solution
Solution Summary

This detailed solution outlines the difference between sales promotion and advertising. It discusses media and non-media marketing communications. Also, it discusses if brand value always increases with increasing sales of the product, and how discounts affect the sales and brand value. It discusses the Sender-Reciever model of the communication process and describes how to get organizations to elicit and act upon customer feedback. It includes examples and links.

Solution Preview

The differences between sales promotion and advertising are the following:

Advertising appeals to emotion, gives reasons for purchasing, no set time frame, it is indirect and subtle and used to persuade customers while promoting brand image.

Sales promotions offer an incentive to consumers to buy product (a coupon, buy one, get one free, a cross-promotional tie-in, samples), it is a rational appeal, with a short time frame, with the direct purpose of getting the sale quickly or inducing trial of the product. This typically occurs due to a change in price/value or service.

Here is a link with additional differences: http://www.blurtit.com/q931803.html

Media marketing communications would be advertisements, coupons, commercials and social media (Facebook, tweets)
Non-media marketing communications would include brand dynamics: packaging, placement, and price. It is also called below the line promotion. It would entail ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Operations Management

This quiz tests a student's knowledge about Operations Management

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Introduction to Finance

This quiz test introductory finance topics.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Discuss a basic marketing plan to bring your new product idea to the attention of the public.

    In the introduction stage, advertising and publicity have the highest cost effectiveness, followed by personal selling and sales promotion to induce trial.

  • Sales Promotion and Advertising Diffrences

    198846 Sales Promotion and Advertising Diffrences What are the main differences between sale promotion and advertising.

  • Elements of Marketing Mix

    Feedback occurs when the receiver communicates back to the sender. Noise is anything that interferes with the communication process. There are four basic promotion tools: advertising, sales promotion, public relations, and personal selling.

  • Zappos: Case Study

    Since loyalty is a sales promotion, it increases the sales and revenues of Zappos. The loyalty program of Zappos reduces customer attrition, increases brand advocates, and helps acquire customers.

  • Rolex and Timex: Comparison of promotion strategies

    3- Review the 4 parts of the promotion mix: advertising, direct sales, sales promotion and publicity. Which components would be most appropriate for each product and why?

  • Important information about Advertising and sales promotion

    302226 Important Information about Advertising and Sales Promotion 1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why? 2.

  • Promotional Campaign

    An effective promotion mix comprises of the best fit between advertising, sales promotion, public relations and the services (Perreault & McCarthy, 2004).

  • Sales promotion an alternative to traditional advertising

    504331 Sales promotion becoming a popular alternative to traditional advertising Explain why sales promotion has become a popular alternative to traditional advertising.

  • Promotion Strategies for the Marketing Mix

    Differentiation in Promotion In the organizational effectiveness, promotion plays a vital role as it assists to increase organizational sales and profitability through product/brand awareness and also helps to educate the society (Pride & Ferrell 2010

View More Related Solutions