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Psychographics and e-Marketing.

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What are psychographics and why are they so important in relation to e-Marketing?

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Solution Summary

This posting describes Psychographics and explains its application in e-Marketing.

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Psychographics:

In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions).

When a relatively complete assessment of a person or group's psychographic make-up is constructed, this is called a psychographic profile. ...

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