Purchase Solution

advertising campaign- ohio lottery

Not what you're looking for?

Ask Custom Question

The Ohio Lottery has just developed a new instant lottery game and is looking to launch a significant advertising campaign combining tv, radio, print, billboard, and point-of-purchase advertising. The Cleveland chapter of the NAACP has filed a complaint contending that the Ohio Lottery is targeting minorities living in the inner city who can least afford to spend their money on lottery tickets. Do you think it's ethical for the Ohio Lottery to target an integrated marketing communications strategy at individuals with low or fixed incomes? Why or why not? Should the Ohio Lottery revise their strategy due to the pressure put on it by the local chapter of the NAACP?

Purchase this Solution

Solution Summary

Advertising campaign- Ohio lottery is discussed in the solution.

Solution Preview

IT is not ethical at all to target low income people and lure them into buying lottery tickets because by doing this, the lottery company is taking away hard earned money of these poor people. The ...

Solution provided by:
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution


Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.