What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 words.© BrainMass Inc. brainmass.com September 18, 2018, 9:12 pm ad1c9bdddf - https://brainmass.com/business/marketing/marketing-research-vs-intuitive-decision-making-173885
Market research is more reliable than simply intuitive decision making. This is because when the business researches the market in which it wants to make its mark, it gets a very realistic assessment of the market forces and trends and therefore. On the other hand, intuitive decision making can prove to be ...
In this Solution, the author responds to the provided question in 200 words.