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    Marketing research vs intuitive decision-making

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    What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 words.

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    https://brainmass.com/business/marketing/marketing-research-vs-intuitive-decision-making-173885

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    Market research is more reliable than simply intuitive decision making. This is because when the business researches the market in which it wants to make its mark, it gets a very realistic assessment of the market forces and trends and therefore. On the other hand, intuitive decision making can prove to be ...

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    In this Solution, the author responds to the provided question in 200 words.

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