What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 words.© BrainMass Inc. brainmass.com October 24, 2018, 10:53 pm ad1c9bdddf
Market research is more reliable than simply intuitive decision making. This is because when the business researches the market in which it wants to make its mark, it gets a very realistic assessment of the market forces and trends and therefore. On the other hand, intuitive decision making can prove to be ...
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Today, your manager (Mr. Smith) reveals that you will be assigned to a team/group to assist the company with its quest to implement a new clothing line of women's swimsuits. He explains to you that the team/group should research the procedure for implementing a new clothing line and explain the models and heuristics that would help the company get the new clothing line of women's swimsuits running.
The first step in this project is to discuss which of the business procedures would work best for the company's implementation of the new line of women's swimsuits using the Small Group Discussion Board. Each member should submit his or her own ideas, but the business procedure should be chosen by consensus. The team/group should combine each member's contributions and decide on a particular strategic option.
The team/group should divide all the research up fairly, so each member of the group is doing the same amount of work. All business procedures, models, and heuristics must be covered. The team/group should also elect one member to be the group leader. The group leader will submit the final group portion of the project.
Research a particular business procedure and explain the models and heuristics that would help the company get the new clothing line of women's swimsuits running.
Address the following:
â?¢Discuss the business procedure chosen.
â?¢Discuss, in your own words, the business procedure you recommended, and why.
â?¢Explain which decision-making model would work best for the implementation of your company's new clothing line.
â?¢Explain which heuristic(s) would work best for the implementation of your company's new clothing line.
â?¢Discuss your group's decision-making ideas.
â?¢Discuss awareness and the bounded process associated with the implementation of your company's new clothing line.
â?¢Give at least 3 recommendations to the team/group that would help the company get the new clothing line running.
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